Welcome to the buzzing world of digital presence, where your website is like your digital handshake. At Brian Hoff Web Design & Digital Marketing, we’re all about nailing that first impression with top-notch responsive web design. So, let’s chat about why this is a big deal for your business, especially if you’re around New Jersey.
What’s Responsive Web Design Anyway?
Responsive Web Design (RWD) is like having a magic wand that makes your website look awesome on any gadget – from a giant desktop screen to the smartphone in your pocket. It’s all about making sure your visitors get a smooth ride, no matter how they swing by your site.
One of the reasons many small and local business owners fail to embark on any kind of seo or digital marketing campaign is they feel that they cannot compete with larger companies and corporations that do. We will state upfront and categorically that digital marketing can work for every business, regardless of its size or its status.
There is also a myth that the giants in the corporate are untouchable and that the multi-million dollar budget they have allows them to create perfect marketing and advertising campaigns with the help of some of the most successful marketing agencies in the world. Whilst large budgets and having access to the best marketing minds undoubtedly helps, it most certainly does not make them infallible.
To prove that point, we are going to highlight three of the biggest marketing blunders made by corporate giants. This will prove that they are far from perfect when it comes to digital marketing and hopefully will also ensure that you do not make similar mistakes.
The term “marketing automation” is one you would have come across if you’ve spent any time researching or discussing modern digital marketing strategies. Marketing can be difficult and time-consuming, and strategies like marketing automation are designed to make things easier for you and your team.
What’s more, automating your marketing processes can help free up your time and leave you with more energy to spend on other tasks. In this article, we take a close look at exactly what marketing automation is, how it’s implemented, why you should be using it, and finally, we round things up with a list of marketing automation tips and tricks.
What Is Marketing Automation?
In simple terms, marketing automation involves the use of modern software platforms to automate various marketing processes. These tend to improve efficiency, but they’re also great because they offer more personalized experiences for individual customers.
There are a few different aspects of marketing automation. On the simplest level, it can be used to send automated messages across social media, text, email, and other digital platforms. Larger marketing campaigns can be fully or partly automated.
The one downside of marketing automation is that it’s difficult to use it to generate new leads. It’s great for nurturing existing leads and encouraging sales, but it’s not an all-in-one solution.