Seth Godin Tackles The ‘About Me’ Page

We don’t know why it’s been so long since we linked to The Old Master Himself, but here’s Seth Godin’s five rules for your about page. Thank you, Seth, for stamping out bland business-speak with stock photos.

Has anyone else noticed that all stock photo business people are light-skinned (even the Africans), in their late teens or early twenties, wearing an impossibly expensive suit in a scattered sloppy way like they slept in it, and live in milkworld? “Milkworld,” you know, is that white, shadowless void that’s the background to everything in business websites.