We don’t know why it’s been so long since we linked to The Old Master Himself, but here’s Seth Godin’s five rules for your about page. Thank you, Seth, for stamping out bland business-speak with stock photos.
Has anyone else noticed that all stock photo business people are light-skinned (even the Africans), in their late teens or early twenties, wearing an impossibly expensive suit in a scattered sloppy way like they slept in it, and live in milkworld? “Milkworld,” you know, is that white, shadowless void that’s the background to everything in business websites.
Also the Progressive Insurance store. The people in the Progressive Insurance commercials must be dead. They’re in limbo, not heaven or hell, and that’s what the girl is in the imp that welcomes you to eternity in the spaceless fog shopping for an immaterial object on endless aisles.
Anyway, yes, no stock photos, and no ‘Webtwopointoh-speak’, either. We don’t need to ‘leverage our whole-egg solutions impacting the paradigm of mid-level strategies to synergise our productivity matrix’. It’s getting to the point where we prefer to do business with outright yobs just to avoid having to deal with one more business-major robot.