Building a WordPress eCommerce store may seem like fun and games to begin with, but things can soon turn ugly when you find that you’re receiving little to no traffic and no return on your initial investment. Luckily, simply tweaking a few things can dramatically improve your search engine scores, helping your website appear higher in the relevant search engine results pages.
Search engine optimisation (SEO) done properly by an experienced SEO agency involves hundreds of different factors related to all aspects of your website and its global performance. In this article you will learn about a few simple things that you can do to boost the SEO score of your WordPress eCommerce store.
Make Sure You Include Well Written Product Descriptions
If you don’t include product descriptions, then it’s hard for search engines to understand what you’re website’s really about. If they don’t know what your website’s about, then they won’t be able to place you on the relevant search engine results pages.
Make sure that you write high quality product descriptions that describe your products and which are free from spelling or grammar mistakes. It’s usually a good idea to include a few keywords, and to emphasise them by placing them near the start of the description.
Modify Your Meta Titles & Meta Descriptions
By default, most WordPress themes will create meta titles and meta descriptions based on the title and first paragraph or two of your article. These default descriptions and titles aren’t usually very SEO friendly, and there’s a lot of benefits to be had if you’re willing to put the time in to rewrite them.
It’s important to write meta titles and descriptions which are keyword rich and attractive to the type of people who you’re trying to drive to your store. Make your titles ‘clickable’, and use them to encourage people to visit your website.
Use Alt Text & Captions For Your Images
Search engine crawler bots can’t analyse images on their own. Instead, they look at the associated captions and alt text. It’s therefore extremely important to modify these fields when you include images on your website. Try and include relevant captions and keyword rich alt texts.
Use A Good Web Host
The speed and load times of your eCommerce store will heavily impact your SEO score, so it’s important to make sure that you choose a reliable, efficient hosting provider. You might have to pay slightly more, but it will be worth it in the long run.
Do Your Own Research
Above are a few simple things that you can do to improve your WordPress eCommerce store’s search engine rankings. However, SEO is a very complex subject, and it can’t be learned overnight. Do your own research, and continue to work on improving your SEO score into the future.