Given the competitive nature of local business, anything which can give you an edge over your competition has to be embraced, and that applies to landscape architecture firms as much as it applies to any other kind of business. If you are looking for some method of truly rising above your competitors, in the sense that you outrank them on Google, then the advice from a professional SEO company is to focus on improving your onsite SEO.
Anyone reading this will either have already tried SEO, or never attempted it, however, what we are going to outline in this article applies to both. You see, no matter how much SEO you may have already attempted, there is always room for improvement, and that is especially the case when your competitors are also trying to rank highly on Google.
We are going segment the onsite optimisation into three categories, and within each of these will be several specific tasks. None are especially difficult, however, you need to approach them methodically. There is no point in jumping from one optimisation to then next as this soon becomes confusing and disorganised. Instead, plan it logically and at a pace that does not mean your SEO efforts distract you from running your business on a daily basis.
#1: Carry Out A Complete SEO Audit
The first and most obvious way you can improve your SEO is to carry out a thorough audit of your onsite optimisation and make any adjustments and fixes which are necessary. The primary elements that you want to check include the metadata throughout your website plus all the internal linking.
Before these, however, you want to confirm that the keywords you are optimising everything for are still the most relevant and those which will generate the most traffic from Google. This is due to the fact that there is little point in only optimising for low volume keywords if you have not optimised for the high volume ones as well.
#2: Update, Refresh And Diversify Your Content
Google loves great content, but more importantly than that, so do the visitors who land on your website. The longer they browse through your website’s pages and consume that content, the more Google identifies your website as one it should be sending traffic to, and that manifests itself in Google giving higher rankings to your website.
Check all your content for relevancy and whether it is up to date, and then revise and refresh anything which requires it. You also want to add new content regularly, and preferably in different formats. This means, as well as well-written content, you should publish images, audio, and videos when you can.
#3: Check Every Function Of Your Website To Ensure It Works 100%
Everything we have already discussed with regards improving your SEO and publishing new content will be for nothing if your landscaping architecture firm’s website does not function properly. It is a bit like giving a car new tyres and a respray but letting the engine seize due to a lack of oil.
A poorly functioning website brings many problems to your SEO because it results in people clicking away, poor reviews, and worst of all, visiting the websites of your competitors who have had the sense to ensure their website works properly. If you have a website with errors, then there are experts who can fix them, but do not delay, as these problems can cause your Google rankings to drop quickly.